SMB Franchising - Consulting Information

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Brand Info

Philly Pretzel Factory
About SMB Franchise Advisors
Whether just starting out as a franchise, looking to take your franchise to the next level, or as an established concept looking for best practices, brands want to have consultants with industry experience & who have their backs. In order to properly assess where your brand stands in its lifeline, SMB performs its proprietary 10 point assessment, in which our veteran team thoroughly combs through your brand's assets to ensure you are telling the right story with the right systems, process and execution.
New Franchise Clients
How We Succeed
Our expertise in franchise consulting enables us to base decisions on best practices and knowledge of what works and what doesn't. Our team of dedicated advisors will get to know you and your concept. Understanding your goals, dreams and objectives will enable us to provide a plan to help you grow your business. Most importantly our team will listen, to you, your employees, franchisees and customers so that we can help you optimize current business practices and think outside the box to accomplish the goals of the company.
Bob Lewis of Closet & Storage Concepts
Our Capabilities
SMB Franchise Advisors has in-depth capabilities to provide assistance across all facets of your franchise business. Whether it is franchise sales and development, training, manuals, operations or financial services, we have the experience and core competencies to help you execute your plan to drive franchise growth.

Why I Bought

How Working with SMB Franchise Advisors is Helping GYMGUYZ Experience Growth on a Global Scale

Since enlisting the help of SMB Franchise Advisors in 2012, GYMGUYZ has expanded into international markets and surpassed the milestone 100-unit mark.

When Josh York first founded GYMGUYZ, he set out on a mission to change the game in the booming fitness industry. Instead of having clients come to a specific gym, York realized that there was an opportunity to bring professional trainers and state of the art fitness equipment directly to his customers. As soon as he opened for business, GYMGUYZ’s unique concept quickly caught on. Realizing that he had tapped into a previously underserved segment of the fitness industry, York knew that he needed to expand. But he wasn’t sure how to capitalize on the brand’s full growth potential.

After looking into different expansion opportunities, York decided that he wanted to make GYYMGUYZ a franchise. Between creating a proven concept that can be easily replicated in a wide variety of markets and being able to leverage a franchisee’s capital, time and resources, the business model offered a long list of benefits that couldn’t be matched. That’s why York turned to SMB Franchise Advisors for help. 

“I knew that I was interested in franchising, but I wasn’t sure which route I wanted to go. That’s when I heard about Steve and the team at SMB Franchise Advisors and decided to reach out,” said York. “As soon as I had the chance to talk to Steve, I was confident that SMB was a brand that I wanted to be involved with. And they’ve exceeded my expectations every step of the way since then. SMB has helped take GYMGUYZ from one location to 115.”

GYMGUYZ first started working with SMB Franchise Advisors back in 2012, and enlisted the brand to help build their entire franchise concept from the ground up. From planning franchise sales and development initiatives to ensuring that everything was operational on the back end of the business, SMB and GYMGUYZ teamed up to create a model that was both sustainable and attractive for prospective business owners.

But according to York, the biggest thing that SMB helped GYMGUYZ with was its infrastructure.

“Franchising a business requires a lot of hard work, and without help, it’s hard to know where to start. SMB guided us step by step through the process and explained what needed to be done to create a concept that had the power to last and go worldwide,” said York. “There’s no doubt that they played an instrumental role in creating the GYMGUYZ brand that’s now taking off in communities around the world. Steve and the rest of the SMB team are truly experts. It’s incredibly helpful for us to gain their advice and insight—they know what they’re doing.”

Founded by Steve Beagleman, SMB Franchise Advisors was created with the mission to provide the best possible franchise consulting services from start to finish. Whether brands are just breaking into the franchising industry or are experienced systems looking to grow, SMB ensures that clients like GYMGUYZ are taking full advantage of their opportunity to grow. To do that, the brand offers its customers a wide variety of services.

From preparing the necessary legal documents needed to franchise to setting training standards and validation programs for franchisees, SMB leaves no stone left unturned when it comes to helping a brand get their unique business ownership opportunity off the ground. And as SMB continues to work with even more concepts, its expertise and experience in the field will only continue to become more prominent.

“SMB is designed to make brands like GYMGUYZ and franchisors like Josh successful. It’s incredibly rewarding to help others realize their entrepreneurial dreams, and we’re looking forward to continuing to help new concepts down the line,” said Beagleman. “When brands come to us for help, we really go above and beyond to become a part of their team and not be viewed just as an outside resource. That’s what makes our approach to franchise consulting so unique—we tailor our services to each brand’s individual goals.”

Executive Q&A

What about SMB makes it unique within its industry?
When you look at other consultants, they do a good job; they write a good operations manual and create a good FDD. But, the difference with SMB is the great relationships that we bring to the table and the contacts and experience we have in the industry.

What have been some of SMB's most important milestones over the past five years?
We started as a regional franchise consulting firm based in the Northeast. After a few years  people we knew kept contacting us through referrals and asked for us to help them in the Midwest and beyond. A major milestone was taking on a project outside of our area and now the business has boomed and has grown across the U.S.

What plans does the brand have in the coming years (to highlight momentum)?
We plan to continue to evolve throughout the United States with emerging franchisors. In the next five years, we’d like to continue to expand with new franchise clients but also to continue our services to include working with private equity firms with some of our clients.

What types of franchise brands do you typically work with?
We work with emerging franchisors in various industries including food, retail, service, children's education, fitness and pets. We educate them on what franchising a brand actually entails and how becoming a franchisor of a brand is much different than running one of their corporate locations.

We also work with existing franchisors to implement better systems and processes. When franchisees are struggling or a brand has validation issues, we’ll come in and figure out what areas to focus on, educate the management team and help them improve the support to their franchise system.

What do you want potential franchisors to know?
Brands looking to franchise need to be profitable. Franchisees need to make money. If they don’t make money that is a problem. It doesn’t matter how good of an idea you have if franchisees can't become successful. Brands also need to have certain systems in place in order to think about franchising. If the owner has to be at the location every minute of every day, then this is not the time to franchise.

Also, people looking to franchise often think they’re going to make money on the first day they are a franchisor. People need to know they’re probably not going to make money in the first few years. It’s a marathon, it’s not a sprint. It takes time to build a successful franchise system.

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